January Vendor Stories
Senobia Jones
Head of Business Development
36 minutes read
Hi everyone,
If you’re new to EMEA Channels, here’s a quick introduction to who we are and why we exist.
We connect visionary cybersecurity vendors with the MSPs, MSSPs, distributors, and boutique security specialists that bring innovation to market across EMEA. By giving early access to the industry’s next wave of security leaders, we help vendors build, recruit, and scale high-performing partner ecosystems while enabling channel partners to unlock new revenue streams with in-demand solutions.
Current challenges we’re tackling with our partners:
🔹 Building CTI-driven, AI-powered SOCs without runaway operational costs
🔹 Delivering truly affordable SASE for SMBs and mid-market customers
🔹 Simplifying vulnerability remediation while maintaining compliance
🔹 Driving data-led developer security training that actually changes behaviour
This month, we’re proud to be working alongside: Sekoia.io, Vicarius.io, LayerX Security, runZero, Jimber.io, Brandefense, SecuraNova, Security Journey, isVerified.ai, and Commugen, each bringing a unique, high-impact approach to solving real-world security problems.
Everyone’s publishing their 2026 predictions right now. Here’s why partners should actually care about this one.
Tod Beardsley cuts through the hype to highlight the shifts that will directly impact your customers, services, and margins, not just headlines.
Why this matters to the channel:
• Ransomware following OT exposure → Expands risk into environments many MSPs aren’t yet monetising
• AI increasing attacker noise, not skill → More alerts, more pressure on already-stretched SOC teams
• Vulnerability management becoming an actionability problem → Customers want outcomes, not dashboards
• AI helping defenders only at triage → Differentiation comes from how you operationalise it
• Automation creating new failure modes → Misconfigurations become billable incidents
• A new AI-driven vulnerability class emerging → New advisory, assessment, and remediation opportunities
Read the full breakdown and understand what to prepare your customers for: https://lnkd.in/g2nkW8VR
MSPs & Resellers — it’s time to level up your security service offerings.
If you’re still selling vulnerability reports, you’re leaving serious value and revenue on the table. What your clients really need is real remediation, and Vicarius.io delivers exactly that with a platform purpose-built for MSPs and MSSPs.
Why Vicarius is a game-changer for partners:
🚀 Automated Vulnerability Remediation – Discover, prioritise risk, and fix vulnerabilities at scale, all from one console.
🤝 True Multi-Tenant Management – Manage all client environments securely and efficiently without context-switching.
🛠 Patchless Protection + Scripting Engine – Protect clients even when patches don’t exist and execute advanced remediations centrally.
⚙️ Workflow Automation – Stop repetitive manual work and free your techs to focus on higher-margin value.
📈 Business-Driven Results – Faster remediation, reduced risk, deep reporting, and upsell opportunities that retain clients longer.
Vicarius turns vulnerability management into a true managed security service, not just a checkbox, helping MSPs protect clients, differentiate their portfolio, and grow recurring revenue without added headcount.
If you want to deliver higher-value security services that actually move the needle for your clients (and your bottom line), this is one worth exploring.
In a world where threats evolve faster than policies, SOC maturity is becoming a buying decision not just a technical one. For MSPs and MSSPs, this creates both pressure and opportunity.
That’s why platforms like Sekoia.io matter to the channel.
Why this matters to partners:
Sekoia’s AI-guided SOC brings SIEM, SOAR, CTI, and extended detection into a single, cloud-native platform enabling partners to deliver real detection and response outcomes without the operational complexity traditionally associated with SOC services.
What this enables for MSPs & MSSPs:
✔ Launch or enhance MDR services faster
✔ Reduce alert noise and analyst fatigue
✔ Operationalise threat intelligence, not just consume it
✔ Scale SOC services without scaling headcount
✔ Deliver measurable outcomes your customers understand.
With 260+ open integrations, exclusive contextualised threat intelligence, and automation designed to accelerate response (not overwhelm teams), Sekoia.io helps partners move from tool management to security operations leadership.
For channel partners looking to differentiate in 2026, this isn’t just about adopting another technology, it’s about owning the SOC conversation with customers.
If your customers are asking for better visibility, faster response, and proof of value, it may be time to rethink what your SOC offering looks like.
Here’s to a year of smarter detection, faster response, and SOC services that truly work for you and your customers.
Browser Security Is Now Critical
GenAI, SaaS, and remote work have turned the browser into the primary workspace and the primary attack surface.
Most users now live in SaaS, contractors work from unmanaged devices, and GenAI tools are part of daily workflows. Yet many security controls are still built for a perimeter-first world that no longer exists.
That’s why LayerX Security is resonating with customers and partners alike.
By securing activity inside the browser itself, LayerX delivers:
✔ Zero-friction deployment
✔ No endpoint agent
✔ Identity-aware, granular controls
✔ Built-in SaaS and GenAI protection
For channel partners, this means a fast-growing security category, clear customer use cases, and strong alignment with Zero Trust, SASE, XDR, and MDR offerings.
Read more on why browser security matters now: https://layerxsecurity.com/blog
Have you ever wished for an AI that drafts internal policy documents? Or a bot that cuts vendor assessment time by 70%?
Commugen AI makes it happen helping partners deliver faster, smarter, and more scalable services for their customers.
For resellers, distributors, and MSPs, this is more than automation, it’s a way to accelerate deals, reduce overhead, and differentiate your offerings.
Discover Commugen’s AI capabilities: https://lnkd.in/dybf9tep
SASE: Simplifying Multi-Cloud Security for Partners
Most organisations run workloads across AWS, Azure, Google Cloud, and on-prem each with its own security rules. Managing them separately creates complexity, blind spots, and operational overhead.
Jimber.io SASE lets you:
✔ Define one policy across all clouds
✔ Apply Zero Trust access for every user
✔ Secure web & SaaS traffic with browser isolation
✔ Consolidate management into a single console
For MSPs, MSSPs, and resellers, this is a chance to deliver multi-cloud security as a service, faster deployment, simpler compliance, and better margins.
Book a demo with us and see how Jimber.io makes multi-cloud security simple.
- Future of Cyber — Manchester | 10 February 2026 Join Cyberlab and Vicarius at Old Trafford Football Stadium for a day dedicated to the future of cybersecurity bringing together vendors, partners, and practitioners for insight-driven, real-world discussions.
- RSA Conference (RSAC) — San Francisco | 23-26 March 2026 Join us as Real Change happens when cybersecurity professionals unite.
Stay Connected, Stay Ahead
Thank you for being part of the EMEA Channels community. Whether it’s enablement, market growth, or strategic collaboration — we’re here to help cybersecurity vendors turn vision into value. Until next time.
Stay connected | Stay engaged | Stay ahead